PicassoCelebrationMálaga is a B2B event where international luxury travel planners can meet and contact Málaga- and Andalusia-based companies. It is a two-and-a-half-day event, consisting of short business meetings between buyers (100 from all over the world) and participating companies. It will be modelled after the events organised by Reed Travel Exhibitions, such as ILTM Portfolio, Emotions, The Luxury Forum or the m&i Forums for the MICE industry.

Selected buyers from premium travel agencies, travel designers and travel consultants will be invited to attend the event by the Spanish Tourist Offices (Turespaña’s OETs) around the world. The event will gather one hundred buyers from all over the world in Málaga, who will be representative of the sector in the corresponding outbound markets and will probably be part of some of the world’s top luxury travel communities, including Virtuoso, Serandipians, Signature or Ultra.

On the other hand, one hundred Málaga- and Andalusia-based companies with extensive experience in the luxury and premium travel sector will be selected to have business meetings with the buyers during the event.

The buyers will be able to book meetings with participating companies to be held during the event, using the appointment schedule platform on the event website.